29 Cruelty-Free Makeup Brands You Should Be Buying From

Because bunnies don’t look cute in blush.

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indicates that the brand itself does not test on animals, but is owned by a parent company that does test on animals or owns other brands that do.

1. Milani has long-lasting formulas and elegant packaging at drugstore prices, making both your heart and bank account very happy.

Leaping Bunny certified.

Get the Amore Matte Lip Crème from Amazon for $7.15+ (18 shades) and the Illuminating Face Powder from Amazon for $7.47+ (three shades).

2. BareMinerals* has everything you need for your “no-makeup makeup” looks and is best known for their original powder foundation, which earns a 10/10 for natural coverage.

Get the Original Foundation from Sephora for $28.50 (30 shades) and the Beautiful Finish Foundation Brush from Sephora for $32 — but honestly, I like using a poofier (and way cheaper) Real Techniques face brush.

3. Milk Makeup is like quintessential cool-girl makeup with its holographic-like formulas and packaging.

Not certified, but their FAQ states: “all of our products are cruelty-free” and “we do not test our products or ingredients on animals and we do not retail in any country that requires animal testing.”

Get the Eye Pigment from Sephora for $24 (11 shades) and the Cooling Water from Urban Outfitters for $24.

4. NYX Cosmetics* has unbeatable prices for high-performing, super-pigmented makeup that comes in very extensive shade ranges.

Get the Strobe of Genius Illuminating Palette from Ulta for $18.99 and the Liquid Suede Cream Lipstick from Ulta for $6.99 (24 shades).

5. Pür Cosmetics puts an emphasis on products that actually help improve your skin over time, rather than those that just temporarily conceal.

Get the Air Perfection CC Cushion from Pür for $43, the Correcting Primer from Pür for $33, and the Cameo Contour Stick from Pür for $39.50.

6. Established by Swedish makeup artist Petra Strand, Pixi offers lots of eye, cheek, and lip makeup in soft, natural hues.

Not certified, but their FAQ states: “Pixi does not test on animals, nor do we have any other parties, such as suppliers, conduct any animal testing on our behalf.”

Get the Gel Tint & Silk Gloss from Target for $12 (three shades) and the Get the Look Palette from Target for $24.

7. Kat Von D has bold, unapologetic makeup that’s gained a cult following over the years, and they’re also working towards becoming a 100% vegan line

Get the Everlasting Liquid Lipstick from Sephora for $20 (36 shades) and the Lock-It Foundation from Sephora for $35 (32 shades).

8. Physicians Formula is like the Clinique of drugstores, stocked with high-quality, hypoallergenic, and fragrance-free products that are totally safe for sensitive skin.

Get the Mineral Wear Cushion Corrector + Primer Duo from Ulta for $16.99 (lavender/peach or yellow/green) and the Bronze Booster Highlight + Contour Palette from Ulta for $14.99 (shimmer or matte).

9. Glossier is a spin-off of acclaimed beauty blog Into the Gloss and uses feedback and responses from its readers and customers to create the next crowdsourced wonder.

Not certified, but their FAQ states: “no, we don’t [test on animals]! Our office mascot, a Shiba Inu named Chino, hangs out in the Gloffice all the time and we wouldn’t dream of testing on him or any of his friends.”

Get the Boy Brow from Glossier for $16 (four shades) and the Generation G lipstick from Glossier for $18 (six shades).

10. Flower Beauty is Drew Barrymore’s makeup line and evidently reflects her cheerful optimism with floral-patterned makeup and overall fresh, girlish lineups.

Get the Flower Pots Powder Blush from Flower Beauty for $10 (five shades) and the Lift & Sculpt Contouring Palette from Flower Beauty for $14.

11. Wet N Wild is one of the most extensive brands for makeup lovers on a budget with collections that are as bold and colorful as their future wearers.

Get the Color Icon Rainbow Highlighter from Wet N Wild for $5.99.

12. Hourglass Cosmetics has carved itself a niche in reinventing luxury makeup (with active complexion ingredients and Ambient Light technology), while also empowering the people who wear their products.

Get the Ambient Lighting Surreal Light Blush, Bronzer & Strobe Powder Palette from Nordstrom for $80 and the Vanish Seamless Finish Foundation Stick from Sephora for $46 (26 shades).

13. Bésame Cosmetics oozes vintage glam with lip, face, and eye products that are REPLICAS of actual shades from decades past.

Not certified, but their FAQ states: “Bésame does NOT test on animals at ANY level of production and uses natural, responsible ingredients in all our products. We are proud to be cruelty free!”

Get the 1938 Crimson Cream Rouge from Bésame for $18 and the Vanilla Brightening Powder from Bésame for $22.

14. ColourPop really needs no introduction at this point as pretty much ~the~ go-to brand for super trendy but affordable makeup.

PETA certified. And their “about us” section states: “we test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop HQ to be exact!).”

Get the Highlighter Trios in Waffle, Cannoli, and Shortcake from ColourPop for $22 each.

15. Bite Beauty lipsticks are loved by the masses, and for good reason — they’re incredibly moisturizing, pigmented, long-wearing, and they come in a whopping 45 shades.

Leaping Bunny certified.

They even have Bite Beauty Lib Labs where you can create a totally customized lipstick in four cities: New York City, San Francisco, San Jose, and Toronto.

Get the Amuse Bouche Lipstick from Sephora for $26.

16. Marc Jacobs Beauty is all about the unexpected and prides itself on developing the most innovative textures and formulas, coupled with sleek artistry.

*NOTE: Marc Jacobs Fragrances is a separate brand from Marc Jacobs Beauty and is sold in Mainland China, which means it may be subject to animal testing, whereas Marc Jacobs Beauty is not.

Get the Highliner Gel Eye Crayon from Marc Jacobs for $25 (26 shades) and the Undercover Perfecting Coconut Face Primer from Marc Jacobs for $44.

17. Catrice is a hip German-born brand that has an in-house ~Trend Division~ that creates limited makeup collections inspired by runway trends all-year round.

Not certified, but their “About Catrice” page states “no to testing on animals” andemail correspondence (the last one on the page) confirms this — it also notes that parent company Cosnova (who also owns cruelty-free brand Essence) “neither conducts tests on animals, nor commissions it to any third parties and never will.”

Annnnddd everything (on Ulta’s website) is under $8, so your wallet will thank you too.

Get the Prime & Fine Anti-Shine Blur Stick from Ulta for $7.99.

18. Urban Decay* is for the city-chic girl who needs her makeup to work as hard as she does on a daily basis.

Get the Naked Skin Weightless Ultra Definition Liquid Makeup from Sephora for $40 (24 shades) and the Naked Skin Color Correcting Fluid from Sephora for $28 (six shades).

19. Beauty Bakerie goes against the “bad girl” image associated with mainstream makeup by offering products that look and sound sweet enough to eat.

Get the Lip Whip from Asos for $20 (six “darks and fashion” shades) and the Frozen Illuminator from Beauty Bakerie for $32.

20. Anastasia Beverly Hills became famous for their iconic brow products, but has been quickly making a name for itself in the lip, highlighter, and contour departments too.

Get the Glow Kit from Sephora for $40.

21. BH Cosmetics is an Instagram-favorite brand that totes cool collaborations with celebs (Ashley Tisdale) and beauty bloggers (bubzbeauty).

Did I mention they’re super affordable? For instance, a whopping 99-color eyeshadow palette for $11.99, BRB adding to cart.

Get the Studio Pro Perfecting Concealer from Amazon for $5 (four color wheels) and the Studio Pro Gel Eyeliner in Onyx from BH Cosmetics for $6.

22. W3LL People delivers minimalist makeup with all-natural, results-driven ingredients, all of which are handcrafted in small batches in the USA.

Get the Bio Brightener Stick and Bio Bronzer Stick from W3ll People for $23.99 each and the Expressionist Mascara from W3ll People for $21.99.

23. It Cosmetics* is out on a mission to create clinically-effective makeup and skin care products, whether it’s Your Skin But Better CC Cream or Bye Bye Pores Powder.

Get the Confidence in a Compact from Ulta for $50 (seven shades) and the Bye Bye Pores Primer from Sephora for $38.

24. Jane Cosmetics makeup embraces and reflects a sunny “girl next door” spirit, with price tags that don’t go over $16.

Get the Violet Femme Eye Shadow Palette from Jane for $13, the Bronzing Powder from Jane for $15, and the Multi-Colored Cheek Powder from Jane for $16.

25. Koh Gen Do is a Tokyo-born brand that melds together traditional Japanese beauty rituals with cutting-edge technology for non-artificial formulas that compliment and soothe your skin.

Not certified, but Cruelty Free Kitty lists Koh Gen do as cruelty-free and Sephoralists their products as cruelty-free too.

Get the Aqua Foundation from Sephora for $62 (seven shades) and the Aqua Foundation Illuminator from Sephora for $39.

26. Charlotte Tilbury is the British makeup artist’s luxury namesake brand that is a regularly-mentioned favorite of countless celebs and models.

Not certified, but their FAQ page states: “we do not test on animals, nor do our suppliers,” and email correspondence also confirms cruelty-free status.

Get the K.I.S.S.I.N.G Lipstick (10 shades) and Matte Revolution Lipstick (nine shades) from Nordstrom for $34 each.

27. Too Faced* has cult-status eyeshadow palettes, mascara, and bronzers — all packaged in bright, welcoming colors.

Get the Sweet Peach eyeshadow palette from Too Faced for $49 and the Better Than Sex mascara from Sephora for $23.

28. Cover FX is all about non-irritating, vitamin-infused products that flatter your skin both in the short and long run.

The brand specializes in foundations that come in over 40 shades, so you can find your perfect match with ease.

Get the Custom Enhancer Drops from Sephora for $42 (nine shades).

29. Since its conception almost four years ago, Dose of Colors continues to deliver cult-favorite liquid lipsticks loved by makeup artists and junkies everywhere.