The INSIDER Summary:
Target will discontinue its biggest brands including Mossimo, Merona, Cherokee, and Circo by 2019.
The store will have 12 new brands.
Four of the new brands will include A New Day for women’s clothing, Goodfellow & Co for men’s clothing, athleisure line JoyLab, and home line Project 62.
This is part of the store’s ongoing push to appeal to millennials.
Who didn’t love running errands with their parents to Target as a kid? But our favorite hometown superstore will soon be shifting its image to look much different.
Target will discontinue some of its biggest lines to make way for 12 new brands, the Wall Street Journal reports. Some of the store’s most iconic lines including Mossimo, Merona, Cherokee, and Circo will be off shelves by 2019.
Target will also add 12 new brands to the mix, including A New Day for women’s clothing; Goodfellow & Co for men’s clothing; JoyLab, an «edgier» athleisure line; and Project 62, a home line.
A New Day, Goodfellow & Co, and Project 62 are slated to launch in September and JoyLab will hit stores in October, according to Target.
A New Day, Target’s new line for women, will feature sleek, minimalistic designs. Target
This is part of a Target’s larger attempt to appeal to millennial customers.
«Our new brands are all about the changing face of our guests — what they need, what they’re looking for from Target. When we took a close look at our existing assortment with this in mind, we saw a disconnect,» Target’s Executive Vice President said in a press release.
As great as these changes are, they do come with one major setback: The new lines may not have the same crazy, amazing sales we’re used to, according to Good Housekeeping.
But style sometimes means sacrifice, so we’ll take this one for the team.
